Conch designs jewelry collection inspired by her time as wardrobe stylist for music stars

Conch designs jewelry collection inspired by her time as wardrobe stylist for music stars

From Key West High School to wardrobe stylist for huge names in the hip-hop industry (Ne-Yo, Pretty Ricky, Rick Ross and Lil Wayne), Jenn Potter, 29, has narrowed her focus to achieve her next aim — the design and creation of hip, high-end jewelry.

While she was still a high school student Potter developed a clothing line with a friend, later taking the wardrobe to Orlando where she was “discovered.” She credits hip-hop and R&B sensation Pretty Ricky for giving her a start and entrée into that rarified world of up-and-coming music giants. The move from fashion to jewelry, well, that was Potter following her own star; it’s always been a passion, she said.

“Jewelry always fits no matter how old, young, big or small,” she said.

Her designs incorporate gold, platinum, diamonds or a combination of all of the above.

She recently completed a collection titled “Jetset Gypsy,” inspired by her days as part of the entourage. The “gypsy” refers to Generation Y’s tribute to only the essentials — she displays her jewelry by wearing it, only bringing essentials when she travels. Her designs are both spare and elegant. Some designs have a more subtle meaning, like the wishbone necklace Potter crafted.

“I wouldn’t call myself superstitious … but in tune with different energies,” Potter said.

Potter recently launched a website featuring her jewelry designs. In the meantime, she’s working on a new collection inspired by a different type of star — those in the sky. Pieces range from simple star-shaped earrings to entire constellations, delicately rendered in precious gems and metal.

Shop and browse her merchandise on her website: jenniferpotterjewelry.com.

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