Eyecatchers Signs in Islamorada has recently expanded, adding more graphic designers and a large-format roll printer.
The new printer has the capability to create signs as large as the customer requests on an endless roll, making 52 inch panels that can be seamed together for a strong visual impact. For example, the Islander Resort recently had the company enlarge a photo of their beach onto a huge 5 X 8 foot sign that they placed at their Overseas Highway entrance to draw in potential guests.
In addition to signs, the equipment can be used for large banners, as well as car, truck and boat wrapping where the entire vehicle is coated in a large vinyl sheet with an image or lettering.
“We didn’t have the capacity to do such large pieces in-house before,” Hayes said. “Now, people have more options, and because we are local, we can save them money by doing it here. This is more cost-effective, and I can beat the prices of any of the large chains.”
Having everything done on premise also means a quicker turnaround time for the customer, and some print jobs can be done in just one day.
Because the large-format printing is more involved on the front-end graphics, Hayes has added 4 new designers and work stations.
“It’s mostly all graphic design, and then it goes to the printer,” Hayes said. “We can even do mass quantities quickly.”
Eyecatchers can take care of an entire project from the beginning stage of taking the photos all the way to the final print stage, but Hayes added that many companies may already have high-resolution photos on-hand that they have used in their other promotional items such as brochures and websites.
“A lot of times establishments don’t realize that it’s easier than they think to do the large-format signs because all they have to do is bring us the photo they already have, and we can do the rest.”
Hayes said that there has already been a lot of interests in the new service, as businesses are seeking new ways to draw in customers in these competitive economic times.
“There are a lot more people investing in signage these days—even the people down here who used to do everything by word of mouth. I had 6 trucks come in one week of electricians and plumbers that wanted lettering on their trucks.”
Raised here in the Keys, Hayes is committed to the community, and Eyecatchers has been in the same location at 88.5 for 16 years. In light of the recession, he’s running specials like the current “buy one banner get the second half off” to create competitive pricing for the local businesses.
Eyecatchers is a full-service sign shop, which also offers banners, boat lettering, decals, vehicle wraps, large electrical signs, neon, A-frames, sand-blasting and more.
“I felt it was important to grow with the times and technology,” Hayes said. “Now I can do so many more projects larger, faster and cheaper. Plus, people can work with a local business that they know and trust.”
For more information, call 305-852-3333 or drop by Eyecatchers Signs at 88.5 in the Forest Tech Lumber plaza next to City Hall Café.
Legendary party promoter and Eyecatchers Signs owner, T.J. Hayes, recently expanded his operation with the addition of a large format printer.