More than 3,000 slices of Key lime pie were sampled by Canadians as the Florida Keys Key Lime Food Truck wrapped up a five-day trek on the streets of Toronto and Hamilton Friday (Nov. 29) afternoon.
The promotion was funded by the Monroe County Tourist Development Council.
During the week, temperatures averaged in the 30s and Thursday morning, light snow fell to reinforce the initiative’s objective to remind Canadians the Keys should be their choice for a warm-weather destination this winter.
Toronto has become a significant market for Keys’ tourism, according to TDC Director Harold Wheeler.
“The Greater Toronto Area is both the Keys’ and Florida’s top Canadian market,” Wheeler said. “Its demographics are outstanding, with an affluent market that travels to warm-climate destinations to escape winter’s cold.”
The truck was branded with the Florida Keys logo and website, as well as other visuals. A Key lime pie recipe card, featuring a Keys scene, logo, web and social media links was distributed with each slice.
In addition to on-street exposure, the effort received media coverage including live hits on several of the region’s morning television news shows.