It’s now possible to drink beer that supports the waterways of the Florida Keys.
Islamorada Beer Company (IBC) and Winn-Dixie’s parent company Southeastern Grocers have launched a new canned beer in partnership with the Conch Republic Marine Army (CRMA) that benefits the group’s ocean cleanup efforts across the Keys. Six packs of Keylime Hibiscus Ale are now available exclusively at the Winn-Dixie stores in Key Largo, Tavernier, Marathon, Big Pine, and Key West.
“Our goal as a company has always included supporting our local community and ecosystem in the Keys,” said IBC co-founder and CEO Tyrone Bradley. “We’re proud to have been asked to join up for this cause, and to introduce another refreshing beer to the local IBC lineup.”
The CRMA is a volunteer group formed in the wake of Hurricane Irma that is led by President Brian Vest of Big Pine Key. Hundreds of people pitch in for the group’s cleanup events throughout the islands, which have removed nearly 275,000 pounds of debris from the water. Their efforts attracted the attention of Southeastern Grocers and its foundation, At the Heart of the Keys, which is dedicated to local school and community partnerships through its Keys Winn-Dixie stores.
Keylime Hibiscus Ale follows the easy drinking, island-friendly profile of IBC’s original craft beers, Sandbar Sunday and Islamorada Ale. Its citrusy and lightly floral flavor and only 5% alcohol by volume are ideal for a day on—or cleaning up—the water. For every six-pack of Keylime Hibiscus Ale sold, 50 cents will be donated to the cleanup and restoration effort of Florida Keys waterways led by CRMA.