Hello, friends! Reef here with your weekly “Reef’s Report” and a big message this holiday season.
As we dive into the frenzy of Black Friday deals and holiday shopping, I want to chat about something close to my heart (and fur) — the importance of voting with your dollar to create a world that’s kinder to foxes like me.
While many people are hunting for bargains, this is also the time of year when foxes trapped on fur farms around the world face unimaginable suffering. Across the globe, fur farms exploit and kill millions of animals like me to create coats, trims and accessories marketed as “luxury fashion.”
Did you know foxes, minks and other animals on fur farms spend their short lives in cramped, filthy cages? They never get to feel the grass under their paws, see the sky or experience freedom. Many are electrocuted, gassed or even skinned alive, all for a product no one truly needs. For us, the cost isn’t just a price tag, it’s our lives.
When you choose to support ethical brands and avoid companies that profit from fur, you’re sending a clear message: cruelty is not fashionable.
This Black Friday, consider making conscious shopping choices by:
- Avoiding fur-selling companies: Check brands’ policies on animal welfare before purchasing. Many big names have gone fur-free, but others still profit from suffering.
- Supporting fur-free brands: Choose businesses that have committed to ethical, sustainable practices.
- Educating yourself and others: If you’re unsure whether a product contains fur, look for labels like “faux fur” or do a quick search. Spread awareness about why fur-free shopping matters.
Thankfully, the tide is turning. Major fashion houses like Gucci, Chanel and Prada have gone fur-free, proving that compassion and style go hand-in-hand. By shopping consciously, you encourage more brands to follow suit and reduce the demand for fur altogether. This holiday season, as you grab those deals and fill your shopping carts, think about the impact of your choices. You have the power to change lives — fox lives — by simply choosing kindness over cruelty. Let’s make sure we’re voting for a world where foxes are free to live their lives in peace, not on someone’s coat.
Until next time, Reef, over and out!
