Digital Holiday Guide for Local Businesses

Here’s our 2021 Holiday Prep Checklist (be sure to check it twice!) to stay digitally connected with your customers. Great holiday marketing campaigns take time and planning, here are some of OMG’s tips to enhance your digital presence during the craziest time of the year…

  • Start Your Holiday Marketing Campaign Early
    • Create a schedule to map out your events leading up to and during the holiday rush. Certain holidays may be more specific to your customer base, but it helps to have a plan and strategy from the start.
      • Black Friday – November 26, 2021
      • Small Business Saturday – November 27, 2021
      • Cyber Monday – November 29, 2021
      • Giving Tuesday – November 30, 2021
    • Give your customers call-to-actions that prompt shipping alerts and last-minute options.
  • Encourage Connection 

Encourage your followers to start a conversation on your platforms and ask questions to invite comments, leading to more interactions. Communicate with your audience by making your FAQs available, pinning top posts on your Facebook page, and keeping your profile’s linktree up to date. 

  • Use Holiday Hashtags
    • Search for holiday hashtags with 1K following or larger. Be consistent and add to posts for that holiday flare – boosting traffic and engagement to your page. 
  • Produce Festive Post & Ads
    • Show off your brand in a way that delights your customers, evokes emotion and promotes shares. Partnering with a local charitable organization that strives during the holidays can connect you with the community while doing something good for those in need.
  • Offer a Holiday Giveaway 
    • Take advantage of your social media channels and build your base.  Add a free gift with purchase, a hot ticket item or even just a discount. (We’ve all commented, shared, tagged 3 three friends, followed, etc for that free Instant Pot on Instagram.)
  • Embrace Email Marketing
    • Keep your customers connected with what’s going on with your business throughout the season — look to source engaging photos, promote special events and give important updates through email marketing. 
    • Pro Tip: Make your email subject line stand out to increase open rates!
  • Retarget Customers
    • Now that it’s the end of the year (omg!), it’s a good time to review your marketing and retargeting campaigns for a refresh for the new year.  If you do have holiday-specific ads running, you may want to extend some campaigns for all those late shoppers…we all know at least one, am I right?

Ready to make holiday magic happen, but don’t have the bandwidth? We are here to help – with expert digital marketing services to help your business grow, get online the right way and show results! Contact OMG today.

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Annie Briening moved to Key West 15 years ago from Philly and hasn’t looked back. She is a foodie at heart, always down to dive into a new dish with a great view… oh and don’t forget the wine! You can find her biking around town, on a boat, or hanging with her hubby and her sweet pup.