Coral Shores High school class creates logo for local business
“Clean looking” with “circles, lavenders and nature-colored greens”, and absolutely “no lotus flowers” were among the criteria presented to Coral Shores High School teacher Alena McNew’s entrepreneurial students. They were tasked with creating a logo for a new yoga retreat business based in Islamorada, Isla Prana. “It was a great experience for the students and for me,” said Isla Prana owner Margi Faze, whose son graduated from CSHS last year.
“The students created their logos from beginning to end,” said McNew. “They went through the whole process from interviewing the owner to hand drawing their ideas and then moving the ideas onto the computer.”
Faze, who met with the class several times, had specific criteria for the students to follow. The students, who have been working on completing Adobe and Microsoft certifications, brainstormed ideas with her and created and tweaked their logos throughout the process.
“I really fell in love with a logo that included a koi fish and plan on incorporating that into the final logo,” Faze said, referring to the concept created by senior Kelly Bell-Adams. Faze said it wasn’t easy to chose just one. “The judging process was really hard.”
Bell-Adams incorporated the koi because she said it brought peace to a simple design. “Straight lines and circular structures are some of the ideas Faze presented, and I thought a koi fish could really pull all of that together,” Bell-Adams said.
In addition to operating the yoga retreat, Faze also teaches private yoga and pilates lessons and holds classes at Mariner’s Wellness Center in Tavernier. She previously taught yoga in Las Vegas before moving to the Keys three years ago with her husband and children. Isla Prana’s website and the final logo are still in development at islaprana.com.
McNew said she hopes to create more partnerships with local businesses to continue to give the students real life work experiences.