The Key West Business Guild, the nation’s first LGBTQ+ destination marketing organization, last week appointed Fritzie Estimond to the executive director position.
Since its founding in 1978, the Key West Business Guild has promoted Key West as one of the world’s most welcoming LGBTQ+ destinations while supporting the island’s diverse business community. Today, the guild represents more than 475 member businesses, welcomes some 250,000 LGBTQ+ visitors each year, operates the Gay Key West Visitor Center on Duval Street and produces nationally recognized events including Key West Pride, Tropical Heat, Womenfest and the Headdress Ball. These efforts generate economic impact while celebrating the inclusive spirit that makes Key West a destination for everyone.
Having spent the past nine years helping shape the guild’s growth as deputy director, Estimond understands its mission and effect while embracing new opportunities to strengthen the organization for its members, visitors and the community.
“I am incredibly honored to serve as the next executive director of the Key West Business Guild,” Estimond said. “This organization has meant so much to me throughout my career, and I believe wholeheartedly in its mission and the role it plays in our community. Together with our board, members, volunteers and partners, I look forward to building on the guild’s extraordinary legacy while creating new opportunities for our members and welcoming visitors from around the world.”
“Fritzie is the right leader at the right time for the Key West Business Guild,” said Cori Convertito, president of the guild’s board of directors. “She has earned the trust of our members, built strong relationships throughout our community and demonstrated her ability to think creatively and build partnerships.”
An advocate for Key West and the Florida Keys, Estimond’s commitment to collaboration, volunteerism and civic engagement has made her a respected leader both within and beyond the guild. As executive director, she will aim to ensure the organization continues to evolve while remaining true to its mission of promoting Key West as a premier LGBTQ+ destination that welcomes all.
