an aerial view of a marina with a tennis court
Boater’s World is located at Caloosa Cove Marina MM 73.5.

Parent company Outdoor Network believes outdoor recreation is a family affair with tremendous power to bridge gaps and create lasting memories, and it’s what makes the new Boater’s World in Islamorada a great addition to the Keys boating community. 

General manager Jeremy Brumbalow moved with family from Pensacola to the Keys in 2021 to lead the opening of Boater’s World at Suntex’s Caloosa Cove Marina, MM 73.5. Suntex bought the property after Hurricane Irma and conducted a thorough reworking and rebuilding job. The oceanside property also hosts Habanos restaurant, Caloosa Cove Resort, and the Safari restaurant.

In October 2023, Boater’s World took over the empty space where the former marina shop had been and started the renovations. 

“It was just a shell. We were working back in the barn with no A/C from the ground up, and we had our grand opening on April 27. It’s pretty cool how it turned out,” Brumbalow said.

Boater’s World is owned by the Tampa-based Outdoor Network, which owns several other companies under the same umbrella, including Boats.net, Roadzilla and Partzilla. The family-owned and -operated Outdoor Network was co-founded in 1999 by Tom and Billye D’Azevedo. Among the top brands they carry are Sea Chaser, Bulls Bay, Pioneer, Carolina Skiff and Godfrey Pontoon.

“I was with a competitor and got to know this group in Boater’s World. Once I got to know them, I said I would love to work with them,” Brumbalow said.

Before opening the Islamorada location, Brumbalow helped oversee two renovations all while opening another location with a previous company, so he came with experience. In the Keys, it was about getting into the market and finding footing. 

“The Keys presents a unique challenge and you have to have some resilience,” Brumbalow said. “Boater’s World in Islamorada had been in the works for over two years from the first time of bringing this up (in) 2022. We spent a lot of time laying the foundation and getting things set up. You get into it and roll your sleeves up.” 

In addition to the remodeled showroom, marine store and sales office, Boater’s World has an updated boat yard out front for new and pre-owned models for sale. Out back, customers can easily have their boats serviced.  

Boater’s World hosts three on-staff mechanics who are all certified with Yamaha, Mercury and Suzuki engines. They also have service racks, internal storage and wet slips for drop-off for service and convenience.

“We have a really great group of people here — currently 11 team members,” Brumbalow said. “I’ve learned it is important to assemble a team of the right people and put the right people in the right place to let them do their job. A positive reinforcement, with a good atmosphere, has always seemed to work well for me.

“We go above and beyond and do the right thing. If I was that person, how would I want to be treated and have my experience?” Brumbalow said.

Brumbalow’s passion and skill set are readily apparent. 

“We were determined to find out the actual needs of the community, available brands and parts and see where the opportunities were,” he said. “Our goal is to grow a long-term business versus coming in and trying to make a quick dollar. That’s never beneficial for anybody. Every decision is about who it’s going to affect, then the next step and the next step.”

Through his experience working in the Keys, Brumbalow appreciates the local community. 

“It’s crazy how small (this community) really is. I came from a small town, but it wasn’t this kind of small town,” he said. “It’s an incredible thing. Seeing the happy people — smiling and laughing. We meet so many interesting people. The Keys are full of all walks of life, and the people make it all worth it.” 

Boater’s World Islamorada is open Monday to Friday from 8 a.m. to 5 p.m. and Saturday from 8 a.m. to 4 p.m. More information is at boatersworldislamorada.com or 786-883-0072.

Photos by SALTY KISSES PHOTOGRAPHY/Contributed

Melinda Van Fleet
Melinda Van Fleet is an Intuitive Energy Business & Leadership Mentor and the owner of Good Karma Sportfishing with her husband, Ryan Van Fleet. She is a speaker, bestselling author of "Confidence Mastery for Couples" and "Life & Love Lessons," and the host of the weekly podcast "The Success Codes Podcast." You can connect with her more at www.melindavanfleet.com.