Representatives from statewide and international tourism marketing organizations spoke on Feb. 25 to more than 200 Florida Keys tourism professionals and business owners for a four-hour Tourism Advocacy Workshop at the College of the Florida Keys.
Out-of-town speakers included Don Welsh and Jack Johnson of Destinations International, a global association for tourism professionals, and Brett Laiken of Visit Florida.
Kara Franker, Monroe County Tourist Development Council president and CEO who is a board member of Destinations International, hosted the event, and was joined in her opening comments by County Commissioner Holly Raschein, and College of the Florida Keys President Jonathan Gueverra.
The workshop ended with a panel discussion by county commissioners Craig Cates, David Rice, Jim Scholl and Michelle Lincoln, moderated by Keys Weekly publisher Britt Myers.
