A local family has purchased the former Papa Joe’s property in Islamorada at MM 79. The Hertel family, together with partners Bob Lee and Mica Perry, plan to bring the historic piece of waterfront property back to life with a restaurant, boat slips and Florida Keys nostalgia.
“This property was originally developed in 1938 to serve as Fowler’s Fish Camp, one of Islamorada’s first marinas,” said co-owner and local Charles Hertel. “We look forward to making Papa Joe’s Waterfront a beloved and sought-after destination once again.”
The Papa Joe’s Waterfront group will work with local companies to rebuild. Located at Tea Table Channel across from Bud N’ Mary’s Marina, the property offers immediate ocean and bay access, and will encompass all Islamorada has to offer.
As the founding owners of Islamorada Fish Company, George and Dorothy Hertel raised their son, Charles, in the restaurant business. Now a successful charter boat captain with a degree in business from University of Central Florida, Charles and family are partnering with Lee and Perry to create Papa Joe’s Waterfront.
Lee and Perry, successful entrepreneurs in the retail and restaurant industry as well as numerous other businesses, now call Islamorada home. Since a backcountry fishing trip in Islamorada for Lee’s birthday 15 years ago, the couple has been hooked on the area.
More information is at www.papajoeswaterfront.com.
