Models Lexi and Alex hold Reef during a photoshoot with SpiritHoods, of Los Angeles. LIINCI GONZALES/Contributed

Hi friends! Reef the fox here with your weekly “Reef’s Report.” Last week, was a big one here at Pawsitive Beginnings. We had some really nice people visit us from Los Angeles and I got to be in a photoshoot for SpiritHoods. 

What is SpiritHoods, you ask? Well, they are an animal-centric brand recognized worldwide for their iconic collection of faux fur (aka fake fur) products and their tireless efforts to help put an end to the primitive and non compassionate use of real fur. SpiritHoods has been a friend of our foxes here since day one. We have been given so many amazing faux fur blankets that I love. 

SpiritHoods also takes their commitment to cruelty-free fashion one step further by donating 10% of their proceeds to endangered species organizations like Apex Protection Project, Polar Bears International and Panda International, just to name a few. So, I am super excited to see how the photos turned out. We used a local photographer, Liinci Photography, because we love supporting locals.

On March 18, Pawsitive Beginnings celebrated our two year anniversary. Can you believe it? I mean I’ve only been here 10 months but mom has been working hard to help save foxes for two years now, and my actual birthday is on March 28. That’s right around the corner. I would love for people to send me some birthday cards. My address is Reef c/o Pawsitive Beginnings P.O. Box 1165 Tavernier, FL 33070. I love getting email and real mail.

Mom wanted me to remind everyone that we are still collecting used fur items for a local wildlife rehabber. Did you know that you can put that nasty old real fur coat to good use by donating it?

Orphaned wildlife have shown to recover quicker when feeling the comfort of real fur so we are helping out. Our friend, Tanya, stopped by last week to pick up the fur that was mailed to us from all over the country to use for her animals in the rehabilitation phase. So, if you have any real fur that you would like to donate you can mail it to the same P.O. Box as above.

Now for some fun: Bay Jam at Founders Park is happening Sunday, March 27 from

11:45 a.m. to 8:15 p.m. Admission is free and there will be vendors and food trucks as well as music by The Carousers, Micah & Barstool Sailors, Ajeva, Steve Venini, Scott Youngberg. Dave Feder Band, The Lower Mat Cats and The Usual Suspects. Sounds like one heck of a good time. It does say well-behaved dogs on leashes are welcome but I am neither a dog nor well-behaved so I’ll sit that one out.

Anywho, that’s all for this week! Find us at or email me at [email protected] with all of your foxy questions. Until next time, Reef, over and out!

Reef was born on a fur farm on or around March 28, 2021. He was able to be rescued when his mother and siblings started to reject him. Reef is missing toes on his front, right paw and the tip of his tail is missing due to injuries sustained in his short time on the fur farm. Reef arrived at Key Largo on May 6, 2021 by Nicole Navarro, of Pawsitive Beginnings Inc.