Key Dives, a conservation-minded dive store, recently reopened its doors at a new location.
The shop seeks to continue its sustainability mission, following a move from Bud N’ Mary’s, in its new home located at 85960 Overseas Highway in Islamorada, bayside off of Snake Creek Bridge.
After its opening on Aug. 1, the store will continue to offer its daily dives, snorkels and rental services, with operating hours, from 8 a.m. to 5 p.m., remaining unchanged.
Founded in 2004, Key Dives has long been committed to the missions of environmental stewardship and sustainability. Through its long-standing partnership with Islamorada Conservation and Restoration Education (I.CARE), Key Dives works to restore Islamorada’s coral reefs through marine debris cleanup, reef monitoring, and coral transplanting.
Michael Goldberg, who co-founded Key Dives, remembers what the local reefs were like decades ago, and after witnessing the loss of more than 95% of coral coverage was inspired to launch I.CARE with Kylie Smith.
“Conservation is the center of our business,” said Goldberg. “Sure we go and have fun, take pictures, and see cool stuff, but we never lose sight of what’s the most important aspect of why people live here in the Keys – because of our ocean, because of our coral reef.”
