The Lodging Association of the Florida Keys & Key West recently welcomed Max Mungall as its new president. He succeeds Jodi Weinhofer, who had been the association’s president and CEO since 2005.
Mungall has called Key West home since 2009. As the son of a hotelier, he has both a personal connection to the industry and an appreciation for destination-driven hospitality. He brings a professional background rooted in local experiences both on the water and throughout the community. His career has focused on experiential tourism, strategic partnerships and community outreach. He has worked closely with lodging partners, attractions and local businesses to create experiences that reflect the character, culture and economic vitality of the Florida Keys.
As president, Mungall will focus on advocacy, member engagement and collaborative leadership by strengthening relationships with tourism, business and government partners while supporting policies and initiatives that promote a sustainable, resilient lodging industry throughout the Florida Keys.
“It is an honor to step into this role and to follow Jodi’s remarkable legacy,” said Mungall. “The Lodging Association plays a critical role in supporting not only our lodging partners, but the entire tourism ecosystem that makes the Florida Keys such a special place to live, work and visit. I am committed to building on the strong foundation that has been established, strengthening relationships across our community, and ensuring our industry remains collaborative, resilient, and forward-looking.”
Weinhofer will continue to support the association for a time, assisting with onboarding, key introductions and continuity of operations, states a press release from the association.
The association’s increased focus on education, workforce development and long-term investment in the future of hospitality in the Keys have been meaningful components of Weinhofer’s legacy. Under her leadership, the association strengthened its commitment to supporting hospitality professionals through scholarships and locally rooted endowments.
The association established an endowment at the College of the Florida Keys, which has grown to more than $84,000, and an endowment at the Community Foundation of the Florida Keys, now valued at more than $52,000. Together, these endowments represent an investment in the people who will shape the future of hospitality in the Keys.
“As I step away from this role, one of the things I am most proud to leave in place is the association’s commitment to education and workforce development,” Weinhofer said. “Supporting hospitality professionals, both those just entering the industry and those continuing to grow within it, has been an important focus for our board and our association. The scholarships and endowments we have established locally are a tangible investment in the future of hospitality in the Keys, and I believe they reflect a shared belief in strengthening our industry from within.”
Weinhofer’s leadership strengthened relationships across tourism, government and community organizations and guided the association through periods of growth, challenge and change, the press release states.
The lodging association formally introduced its new leaders at its Jan. 30 installation lunch, where Key West Mayor Dee Dee Henriquez swore in the new board members and then presented her annual State of the City address.
