On Jan. 11, the Florida Restaurant and Lodging Association (FRLA) honored its 2024 Hospitality Stars of the Industry Hall of Fame winners during an evening gala at the Sunseeker Resort in Charlotte Harbor. The 2025 FRLA executive committee and new chairman of the board, Nick Sarra of Destin, were also sworn in at the event.
The statewide organization named longtime Key West hotel executive Diane Schmidt as hotelier of the year, and inducted her into its hall of fame.
“Recognizing the exceptional achievements of our Hospitality Stars of the Industry is a true honor,” said Carol Dover, president and CEO of the association. “The FRLA Hall of Fame celebrates distinguished leaders whose legacies have left an enduring mark on Florida’s vibrant hospitality landscape, and we are proud of the 2024 inductees. With more than 140 combined years of service, their unwavering commitment to excellence and innovation has not only elevated our industry but has set the standard that will continue to shape our industry for generations.”
Schmidt has over 50 years of experience in the hospitality industry, with nearly 35 years in Key West. She began her career at the Miami International Airport Marriott and quickly rose to director of catering at the Omni International Hotel. In 1982, Schmidt moved to Key West and worked at the Casa Marina Resort, ultimately serving as general manager of The Reach.
After a successful tenure with Interstate Hotels Corporation, Diane became senior vice president of sales and revenue management for Boykin Management Company, overseeing 16 properties across multiple states. In 2006, she returned to Key West as general manager of the Opal Key West Resort & Marina, a role she held for 17 years before semi-retiring along with her husband Mark.
Active in her community, Schmidt serves on several boards, including the Florida Restaurant and Lodging Association and the Key West Chamber of Commerce. She has received numerous awards for her contributions to hospitality and community service.
