Upper Keys resident Carolyn de Paula has joined the digital media agency Overseas Media Group (OMG) as social media manager/digital strategist. Her duties will include creating and managing social media content for local clients and helping connect clients with professional website design services.
“Having been an Upper Keys resident for 20 years, I’ve come to appreciate the community and the unique opportunities for growth in the digital media sector our local businesses present,” de Paula said. “It’s a privilege to be able to serve the Upper Keys community and to be part of an established company as the Keys Weekly, of which OMG is the digital arm.”
Born and raised in the Caribbean island of Aruba, de Paula attended college in Miami and graduated with a bachelor’s degree in public relations from Florida International University. In the early 2000s, she worked as a knowledge coordinator at the former Burson-Marsteller public relations agency in Miami, now BCW Florida, also managing the corporate library and conducting media monitoring for multimillion-dollar companies.
Married to De Paula Jewelers manager and local artist William De Paula, she moved to the Florida Keys in 2002 where she aided in communications and sales at the jewelry store for the next 15 years, but mainly focused on raising their three children, now 18, 15, and 11.
She has served as the social media manager for the Islamorada Chamber of Commerce since 2017. In 2018, she was hired as a housing specialist with the Federal Emergency Management Agency (FEMA) after hurricane Irma. After her experience with FEMA, de Paula joined the Florida Health Department’s Women, Infants & Children (WIC) supplemental program in the Upper Keys as a breastfeeding peer counselor and teaching classes throughout Monroe County.
With her husband, de Paula owns De Clues’ Custom Framing frame shop in Islamorada.
When she is not serving as board member for the BPW/FL Membership Committee and dabbling in percussion as part of the Florida Keys Community Band, de Paula loves reading, spending time with her family and dog, traveling, and enjoying large cups of coffee.
