2003 WEEKLY ADVERTISING REMINDS US OF ‘THE GOOD OLD DAYS’

Originally introduced by Polaris in the mid-1980s before being superseded by an amphibious version in the early 2000s, rumor has it that MCSO came close to a contract for a few of these bad boys to police our reefs.

At the Weekly, we believe that local news should be brought to you by local journalists, free of charge. Of course, this is only made possible through incredible partnerships with local businesses, nonprofits and governments, many of whom have forged multi-year partnerships with our print and digital media. Several businesses have changed names or ownership multiple times in the last 20 years, and many made some … let’s call it “interesting” … advertising choices. But as we look back through the first edition of the Marathon Weekly from 2003, we can’t help but say, “Man … I wish THAT was still a thing.”

Alex Rickert
Alex Rickert made the perfectly natural career progression from dolphin trainer to newspaper editor in 2021 after freelancing for Keys Weekly while working full time at Dolphin Research Center. A resident of Marathon since 2015, he fell in love with the Florida Keys community by helping multiple organizations and friends rebuild in the wake of Hurricane Irma. An avid runner, actor, and spearfisherman, he spends as much of his time outside of work on or under the sea having civil disagreements with sharks.