The Monroe County Tourist Development Council, the agency responsible for marketing Florida Keys & Key West tourism, won several Flagler Awards at the 2024 Florida Governor’s Conference on Tourism at the Tampa Convention Center.
The TDC won a top “Henry” award in the creativity in public relations category. The TDC also won silver honors for print advertising, social media marketing, television advertising and mixed media campaigns; and a bronze award in the sustainable tourism marketing category.
Tinsley Advertising and NewmanPR provide advertising and public relations support, respectively, for the TDC.
The Flagler Awards are organized by Visit Florida, the state’s public/private–sector tourism promotion agency. They are named to honor the “vision, perseverance, imagination and commitment” of the late Florida pioneer Henry Flagler.
A panel of 13 judges examined marketing efforts staged in 2023, evaluating the creativity, innovation, production quality and effectiveness of 262 total entries.
Based on the judges’ cumulative scores, awards were presented to the top three entries in each category: the bronze award for the third highest scoring entry, silver for the second highest scoring entry and for the highest scoring entry, the “Henry.”
