Overseas Media Group, a company specializing in custom web development, social media strategies and SEO services, added to its growing staff by welcoming Upper Keys resident Erin Perchalski as digital strategist.
“A sensible digital marketing strategy is essential for any organization and we have been searching for the right person to help us meet the needs of the local business community,” said Overseas Media Group owner and Keys Weekly publisher Jason Koler. “While searching for a local specialist it was important for us to find the candidate with incredible talent in their field who also embraces our philosophy of community involvement. Erin checks all the boxes and then some and we are honored to have her join our team.”
A 2002 graduate from the University of Georgia, she received a bachelor of fine arts degree in graphic design. She caught the newspaper bug during college, working in production at the student paper and developing customer service skills at a local print ship.
Settling in suburban Atlanta, she crafted a reputation for being the “creative genius” and brand manager for an advertising agency. Perchalski was living the American Dream, having owned a home with her husband, two daughters and a fenced yard for the dogs. Her family wanted to experience more nature and less suburbia. Her husband pursued a career as a national park ranger. 2014 gave her family the opportunity to follow the park ranger dream and live in national parks in South Florida.
Living in the Upper Keys has given Perchalski’s family the best part of a “small town” feel while being close to city life. She also enjoys using her time and talents supporting many conservation and community efforts, from catch-and-release fishing tournaments to coastal cleanups.
She currently serves on the board for the Upper Keys Mark Sorensen Youth Sailing Program where she looks forward to promoting access to sailing and the self-reliance and independence it gives to young sailors. She also dedicated time to the growth and success of her daughter’s education at Ocean Studies Charter School.
Perchalski had the opportunity to become a licensed insurance broker in 2018, which complemented her advertising skills while allowing her to support small businesses and community-oriented organizations.
“By joining OMG, I will bring our customized digital marketing services to the Upper Keys community and I look forward to working with local businesses, becoming an integral part of their success,” she said. “I know I will enjoy joining OMG and the Weekly as we spread our community spirit throughout the Keys.”
