It’s that time of year, when Olympic torches cover the cash registers at all Publix supermarkets in Florida, where the grocery chain is raising money for Special Olympics. 

Special Olympics has teamed up with Publix for its annual Torch Icon Campaign from Jan. 7-18. 

For decades, Special Olympics has changed the lives of people with intellectual disabilities through year-round sports training and competition, critical health services, leadership development and inclusive programs. 

Customers who visit their local  Publix from Jan. 7-18 can support their state’s athletes with a simple donation. All donors will receive over $10 in coupon savings, including exclusive savings on Procter & Gamble brands like Pampers, Luvs, Olay, Gillette, Secret, Old Spice, Always, Tampax and Vicks. Donations can be made at the register during check out for as little as $1 or a specific desired amount.

“We are incredibly grateful to Publix and its customers for the tremendous generosity they show our athletes each year during the Torch Icon Campaign,” said Special Olympics Florida President and CEO Sherry Wheelock. “Their kindness creates wonderful, life-changing opportunities for people with intellectual disabilities both on and off the field. We are honored to have their support and thrilled that they have embraced our mission.”

 Since 1993, almost $56 million has been raised through the Torch Icon Campaign, giving athletes the chance to develop physical fitness, demonstrate courage and experience pure joy through the transformative power of sports alongside family, friends and their local communities, states a press release from Special Olympics.

“At Publix, our mission is to be involved as responsible citizens within our communities,” said Dwaine Stevens, Publix director of community relations. “Our support of Special Olympics began more than 40 years ago, recognizing their impact as a means to build strong communities then, and this legacy continues today as we are proud to be an employer of choice among more than 800 Special Olympic athletes across our seven-state operating area. We offer our athletes more than just a job – we offer a fulfilling career and an extension of family. We are proud to join our communities in doing good together.” 

To participate in the Torch Icon Campaign, visit Publix this Jan. 7-18 and donate to Special Olympics to help create a world of inclusion and acceptance for people with intellectual disabilities.

To learn more about the Torch Icon Campaign, please visit

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