It was a November evening in Key West, but the patio at the Casa Marina was drenched in the sunny pastels of a Palm Beach spring.
Lilly Pulitzer unveiled its spring 2026 runway show in Key West, where the brand began.
Founded in 1959, Lilly Pulitzer transformed resort wear into a lifestyle, introducing bold prints designed in Key West and breezy silhouettes that captured the essence of Palm Beach living. Today, Lilly Pulitzer continues to represent color, confidence and a sense of escape.
Returning to the heart of Lilly’s story, the spring/summer 2026 collection is an archival revival, with each print having been reissued from the brand’s vault, reimagined for modern silhouettes and fresh palettes. Key West, the birthplace of Lilly’s original print house, served as both inspiration and backdrop for the collection.
On the evening before the Nov. 19 runway show, Lilly Pulitzer’s granddaughter, Lilly Leas Ferreira, along with actress and author Mariel Hemingway, hosted a dinner in Key West to celebrate the legacy and enduring style of Lilly Pulitzer. Convening cultural figures and creative collaborators, the gathering paid tribute to the brand’s heritage.
“Key West is where our story began, and returning here for spring 2026 combines our legacy rooted in print and place. It’s a celebration of color, creativity and the enduring joy that defines the brand,” said CEO Michelle Kelly.
Following the fashion show that took advantage of the Casa Marina’s promenade that stretches from the historic hotel to the beach, the resort unveiled two of its newly renovated oceanfront suites, each of which is drenched in Lilly Pulitzer.
The two suites feature a complete redesign with hand-painted art and original prints from Lilly’s 1960 archival collection. The suites were designed by Amanda Reynal Interiors. Reservations for the “Stay Like Lilly” suites can be booked starting Dec. 1.
About Lilly Pulitzer
In 1959, Lilly Pulitzer opened a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton.
Since those early days, Lilly designs have been adored for their casual glamour. Her spirit is still reflected today in the brand’s prints and colors.
