It takes four vowels to spell “Florida Keys” — and don’t forget, there are two Ts in “Jimmy Buffett” and one M in “Hemingway.”
The tips may be useful next week, when the long-running game show “Wheel of Fortune” airs a Florida Keys-themed episode as part of a statewide marketing campaign known as “Live More Floridays” that will feature a Florida destination on each “Wheel of Fortune” episode, the week of Oct. 13-17.
The featured destinations are Pensacola, Kissimmee, Tampa, St. Pete-Clearwater and the Florida Keys & Key West.
Fans can watch the show, now in its 43rd season, and enter the bonus round puzzle at wheeloffortune.com for the chance to win one of five Florida vacations.
Visit Florida, the statewide tourism marketing agency, conceived of the “Live More Floridays” campaign to inspire travelers to to take a fresh look at the Sunshine State.
“While many visitors already know Florida — often through its iconic theme parks and beaches — this campaign invites them to look beyond the expected and explore new parts of the state,” states a joint press release from the Monroe County Tourist Development Council (TDC), Visit Florida and the game show.
“With a reach of 8 million people per episode, working with ‘Wheel of Fortune’ brings our ‘Live More Floridays’ campaign into millions of homes across the country each night,” said Bryan Griffin, president and CEO of Visit Florida. “We hope to inspire viewers to seek out ‘Floridays’ for themselves with a visit, and we are also proud to offer significant value to our local destination partners by hosting these episodes together.”
“This is a great opportunity to put the Florida Keys in front of millions of viewers in a fun and engaging way,” said Kara Franker, president and CEO of the Monroe County TDC. “We’re excited to share what makes our destination truly unforgettable.”In the Keys, “Wheel of Fortune” airs weeknights at 7 p.m. on WPLG Local 10. New episodes also stream on Peacock, Hulu and Hulu on Disney+ in the United States and Crave in Canada the day after their premiere in syndication. The latest five episodes will be available to stream anytime. More information is at wheeloffortune.com.
