APPLE’S SELF SERVICE REPAIR GIVES CONSUMERS THE ABILITY TO REPAIR THEIR OWN DEVICES

Apple’s Self Service Repair will give users the tools and parts needed to open and repair their device’s most commonly faulty modules. CONTRIBUTED.

Keys customers with newer Apple products will soon have the ability to avoid a mainland road trip for device repairs at the nearest Apple store. The question is: should they?

Announced on Nov. 17, Apple’s new Self Service Repair program provides individual consumers with access to genuine Apple parts, tools and repair manuals that allow for repairs of commonly serviced modules in their largest product lines (think: screens, batteries, and cameras). Beginning in early 2022, the program will be available first for Apple’s iPhone 12 and 13 lineups, followed by Mac computers featuring Apple’s proprietary M1 chips.

“Creating greater access to Apple genuine parts gives our customers even more choice if a repair is needed,” said Apple chief operating officer Jeff Williams. 

Apple has long been notorious for making it difficult to service their products outside of a closed ecosystem of repair technicians. For years, most devices could effectively only be serviced by Apple itself, through either retail stores or mail-in repair services. 

Though independent technicians still provided repairs outside of Apple’s approved network, these repairs were rarely able to use genuine Apple parts, and most services performed by third-party technicians would void warranties and prevent Apple “geniuses” from servicing a device over the remainder of its life.

However, the company’s recent efforts have expanded access to the parts, tools and training necessary to service their devices. In 2019, the Independent Repair Provider program enabled individual repair shops to service Apple products, eventually adding more than 2,800 providers to a network of 5,000 established Apple authorized service providers. 

Still, consumers desired the ability to service their own products. “Right to repair” legislation, enabling consumers to repair their devices through a store or technician of their choosing, has gained heavy momentum as customers fight back against “planned obsolescence” in older devices. The new Self Service Repair program seems to be a concession to these demands.

Apple’s Self Service Repair will give users the tools and parts needed to open and repair their device’s most commonly faulty modules. APPLE/Contributed.

Although the new program puts the power in the hands of consumers (and may be a boon for former Apple technicians looking to make some cash on the side), many caution strongly against the dangers of self-taught electronics surgery.

“To me, it’s a joke,” said Victor Figueroa, owner of Keys Smartphone Repair. “The average person cannot do this. It’s taken me years to learn and get good at. In the beginning it cost me a lot of money, and I screwed up some phones and had to buy new ones.”

Figueroa particularly pointed to lithium-ion battery replacements as cause for concern. “The batteries are very, very dangerous,” he said, explaining that puncturing the old batteries from the poking and prodding during the removal process is extremely hazardous. “I’ve had someone come in here with their hair burned off their face because they accidentally stabbed the battery,” said Figueroa. “In the forums I’m a part of, we’re all laughing at it. There’s so much that can go wrong.”

Figueroa isn’t lying, and part of Apple’s former hesitancy to service devices after they have been touched by non-authorized technicians is well-founded. This reporter has personally watched a friend’s phone spontaneously combust in his hand after improper installation of a replacement battery. 

Apple cautions most inexperienced consumers against attempting repairs, stating that, “Self Service Repair is intended for individual technicians with the knowledge and experience to repair electronic devices. For the vast majority of customers, visiting a professional repair provider … is the safest and most reliable way to get a repair.”

Though Apple’s exact prices have yet to be announced, Figueroa estimates that for most consumers, it will still be safer, more cost effective and faster overall to visit a third-party repair shop than to buy the tools, parts and repair manuals. And not to worry, folks: he’ll still be there, even if Keys residents botch their first attempts.

“In the end it’s probably better for me,” he said, laughing. “They’ll come see me and I’ll have to undo whatever they did.”

Alex Rickert
Alex Rickert made the perfectly natural career progression from dolphin trainer to newspaper editor in 2021 after freelancing for Keys Weekly while working full time at Dolphin Research Center. A resident of Marathon since 2015, he fell in love with the Florida Keys community by helping multiple organizations and friends rebuild in the wake of Hurricane Irma. An avid runner, actor, and spearfisherman, he spends as much of his time outside of work on or under the sea having civil disagreements with sharks.