The Key West Business Guild has released the official logo for Key West Pride 2026, created by Key West artist Jessica Tookey. The unveiling marks the first major milestone in anticipation of the celebration.
Inspired by the 2026 theme, “Color the Island: A Celebration of Identity through Color and Creativity,” Tookey’s design features bold, layered hues and fluid movement, symbolizing the identities, stories and experiences that come together to create the fabric of Pride.
Tookey, a well-known figure in Key West’s creative community, is known for her distinctive use of color and her ability to translate emotion and place into visual form. Her work often reflects the vibrancy of island life, blending tropical influences with contemporary artistic expression. Through this year’s Pride logo, Tookey brings her signature style to a piece that is both celebratory and meaningful.
“Jessica’s design perfectly embodies the essence of this year’s theme,” said Rob Dougherty, executive director of the Key West Business Guild. “Color the Island is about visibility, individuality and creative expression, and this logo brings all of that to life in a way that is uniquely Key West.”
The 2026 theme invites residents and visitors to embrace self-expression and celebrate the full spectrum of identity through art, performance and community connection. The new logo will be featured across all official Key West Pride materials, merchandise and promotions leading up to the event.
Key West Pride continues to be one of the premier LGBTQ+ celebrations in the country, drawing visitors from around the world to experience a week of inclusivity, creativity, and island spirit.More information is at gaykeywestfl.com.
