Samantha Usina
Photography: Nick Doll

Many Key West locals recognize Samantha Usina as the knowledgeable resource (not to mention beautiful face), at the counter. A longtime Key West local and single mom, Usina moved down to the islands 10 years ago…

In what situation have you felt like a “one woman show?All of the situations. I’m the ringleader of the store, my son and daughter, and our five pets.

Who are your role models for leadership? I don’t have just one … I’m just trying everyday to BE one for my kids.

What do you think is the secret to success and sanity? Self care and optimism, for starters. As they say, you can’t give from an empty cup. And it sure helps to surround yourself with as much positivity as possible.

While you are an independent woman, we know it takes a village. Who is in your village? There’s family you have, and there’s family you choose. We all know how amazing Key West is as a community. I have met some of the best people in the world here — we are all in this village together — and I am SO thankful for all of them.

What advice would you give your younger self? It’s very important to me to live with no regrets. I wouldn’t tell my younger self to do things differently; I’d just let her know that she ends up very blessed and to enjoy each adventure.

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