FIRST-TIME AWARD WINNERS BRING SPECIAL MEANING TO BEST OF MARATHON

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While some categories are cornerstones of the annual Best of Marathon Awards, the Keys Weekly does our best to listen to suggestions from the community, adding, subtracting and combining categories when necessary to make sure we arrive at a competitive slate each year. Every year we’re reminded – there’s nothing like your first BOM win. Cheers to those who made it to the mountaintop for the first time in 2025 – or went down in the record books as the first winners in brand-new categories. See all the winners here.

New category winners included:

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Best Celebrity Pet – Zeke (accepted by owners Darby Sheehan and Jake Long)
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Best Day Care – Grace Jones Day Care Center

First-time local champs were:

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Best Cup of Coffee AND Best Cuban Sandwich – LJ’s Cafe
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Best Lunch- Brutus Land & Sea
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Best Bartender – Rachel Bowman
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Best Taco – Takeria La Palapa
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Best Sports Coach – Joey Gonzalez
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Best Educator – Mac Childress
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Best Thespian – Ella Dunn
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Best Fishing Charter – Main Attraction
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Best Pet Service – Sailor’s Dog Spa
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Best Realtor – Nate Bartlett
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Best Overall Business – Coldwell Banker Schmitt Real Estate Company
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Best New Business – Rafa Management Group

Photos by Natalie Danko and Doug Finger

Alex Rickert
Alex Rickert made the perfectly natural career progression from dolphin trainer to newspaper editor in 2021 after freelancing for Keys Weekly while working full time at Dolphin Research Center. A resident of Marathon since 2015, he fell in love with the Florida Keys community by helping multiple organizations and friends rebuild in the wake of Hurricane Irma. An avid runner, actor, and spearfisherman, he spends as much of his time outside of work on or under the sea having civil disagreements with sharks.