Selling the Florida Keys and Key West tourism product earlier this week at the ITB Berlin travel trade show in Germany are (l-r) Liz Johnson, representing Ocean Key Resort and Little Palm Island; Albert Jennings, German sales representative for the Monroe County Tourist Development Council; Stacey Mitchell, TDC sales director; Katja Driess, TDC’s German PR representative; Yves Vrielynck, TDC destination sales manager and Susan Ashmore of Cheeca Lodge Resort & Spa.
ITB Berlin, which ends
Sunday, is regarded as the world’s largest travel trade shows attracting more than 108,000 trade attendees who interact with more than 10,000 exhibitors from 180 countries. The TDC attends the event to attract international visitors who tend to stay longer in the destination than domestic travelers. Photo by Christian Wyrwa via the Florida Keys News Bureau.